Why I Created My Own Line of Products

By Estela Cockrell

Why I Created My Own Line of Products

If you would've asked me if I'd be creating my own line of products 18 months ago, I would've said: "that's not on my current radar!" In fact, I said exactly that to Shelby Hodge on our opening day. But here we are, over a year later and Switch2Pure has birthed its own line of medical-grade, food-based nutraceuticals, natural and powerful probiotic deodorants, detoxifying and nourishing soap bars, crystal rollers, and gua shas! AND so much more to come this Spring and Summer! After hours of research, testing, speaking with purists like YOU for honest input, the Switch2Pure line of natural products is here!  I guess like they say sometimes your mission finds YOU!  

Beware of the deceptive word "natural" on products outside these walls. We are all led to believe that the product is good for us when we read "natural" on the packaging. Yet, that's typically not the case nowadays and it took years of research for us to learn #thepuretruth!

So here we are...countless phone calls, meetings, lab, and factory visits later, we have sourced the most powerful ingredients that are also active enough to really work! Good, pure, natural, organic, cruelty-free products (cuz we love fuzzy animals too✌🏼). We have come as far as creating our own collection of products (with more in the works)! We LOVE having products under our own name that fully embody our Pure Promise!  We've worked hard to select the recycled paper for boxes and recyclable plastic for each product. Let's be real, we are stewards of this BIG world and we feel the weight of that responsibility so we are mindful and impactful in the best ways. Not sure what else is left to say other than THANK YOU for allowing me and my #TeamSwitch to serve you!! 

Reducing our carbon footprint is another step in our #PurePromise in staying true to our brand, our skin, and our planet. We believe in treating the earth as gently as we treat our skin, hair, and body. As a wellness destination guided by the EU standard, many of our products have certifications of BCorp, USDA Organic, and Leaping Bunny. 

So...now the reveal...here are each of our goodies and why we are crushin’ on them! 

Nourish Bar + Detox Bar 

Most mass marketed soaps are not only loaded with preservatives and chemicals but also strip the skin of its own moisture. Not to mention all thise modified oats, toxic preservatives that have been linked to cancer, gluten, perfumes....shall I keep going?!  Switch2Pure's Nourish Bar is a rich soap infused with coconut, rosehip + jojoba oils to truly and deeply nourish the skin. We added clay to extract impurities as well. Also included is omega rich avocado oil. So if you are looking for an anti-aging, rich, moisturizing tip-to-toe bar. This is yours!!

Our Detox bar was formulated to extract, detoxify and purify the skin. So if back-ne, scalp issues, pimples, KP are your issues, This Safe daily use bar is right for you!  Loaded with activated charcoal, sea kelp, avocado and nourishing complex of oils. It works to extract but also build up the skin’s biome. PS - perfect to pair for deodorant detox!

Rose Konjac Sponge

We created this super soft sponge because it revitalizes the skin, helps to achieve a deeper facial cleanse by giving your skin a gentle exfoliation. It aids in achieving a hydrated and brighter complexion simply because your products are allowed to penetrate. Having a naturally derived sponge from the Konjac plant, with rose clay added in, will gently and effectively clean pores and will naturally draw out impurities and toxins from the skin.



Gua Sha, called the Eastern Facelift (you won't need botox after all!), is more of a deep muscular workout and firming deep within facial muscles.   They are also great to break down scar tissue and release tight TMJ joints, help with pressure point release and migraines. AND, Gua Sha can be used throughout the body to stimulate circulation (great for swelling and cellulite).  The assortment of jade, white jade (Chinese ritual for centuries) and rose quartz (Brazil).  PS - great for lymphatic drainage anywhere on the body simply use the long edge.  

Nutraceuticals: Better than your average vitamins

Nutraceuticals are medical-grade, food-based supplements. At Switch2Pure, we specifically designed a line to help optimize and support that immune!   (Detox in a Box (14-day medical grade phase 1/2 liver detox), Daily Must HavesBack to the BasicsInner-BalanceFeelin' AliveSuper ooo-omegasThe Good GuysBreak it Down for Me, and Hello Beauty! Collagen) of pharmaceutical-grade nutrients that have been tested by third-parties, research-backed and are higher in absorbency.  Part of good manufacturing practice (GMP), they are run through various certifications. The benefit to third-party assess means someone not affiliated with the brand will test any product Switch2Pure sells to test what the bottle says is in there.

 Probiotic Deodorant

Our reformulated probiotic deodorant is loaded with magnesium, coconut oil, sunflower seed wax, avocado oil, and shea butter.  And extra soft now!!! Yippy!!  With powerful sea fennel prebiotics, probiotics and magnesium to sooth, glide and reduce odor, this deodorant packs a powerful punch, but its formulation is so delicate in nature that any type of skin, even sensitive, can embrace it.  No aluminum  - no problem! Ready to switch? Follow this guide to your deodorant detox

Crystal Rollers + Jade Mask


Our Jade Mask is like a spa retreat for your eyes! Used by Chinese empresses for thousands of years, it offers a soothing, anti-inflammatory benefit for depuffing the eye area, while emitting healing energy.

For our rollers, we recommend the Rose Quartz for more mature skin since it helps to remineralize the skin. We suggest Jade for younger, general antiaging. The white jade with ridges is great for deep wrinkles and dark circles as it works immensely well for lymphatic drainage.  The smaller one-sided mini rollers are easy to use and mobile (the small side/dual sided and the mini roller are good if dark circles under the eye are the main concern). 

Please send us messages and review our products. It would mean the world!! 💗 

Let's face it. It's time to Switch2Pure! PEACE +  LOVE + PURE