Safer made Simple
WE’RE OBSESSIVELY INFORMED BRAND. WHETHER IT IS FORMULATION OR CURATION, WE ARE RESEARCH BACKED PRODUCT ENTHUSIASTS WHO CARE ABOUT NON-TOXIC SKINCARE, BEAUTY AND WELLNESS FIRST AND FOREMOST. WE FORMULATE THE MOST QUALITY PERFORMANCE SKINCARE AND READ LABELS LIKE IT’S OUR JOB (IT IS)!
Our Purist List is based on the proprietary toxin-weeding database we created with clean-chemical scientific experts. We formulate squeaky clean products that don’t have carcinogens or neurotoxins in their ingredients! And when it comes to our Bespoke Beauty offerings, they meet our Purist List standards. You really can have it all and we’ll never ask you to give up luxury in the name of health. We find the high-performing switches that get you glowing (without that “side of” hormone disrupters).
WHY GO CLEAN? LET US COUNT THE REASONS.
Our skin (fun fact: our largest organ!) absorbs up to 60% of what we put on it.
Number of potentially harmful ingredients banned from personal care and home products in the EU: 1,300
Number of ingredients banned in the U.S.: 11
Repeated, low-dose exposure to these chemicals has been linked to asthma, eczema, cancer, cognitive disorders, birth defects—and more.
The average newborn arrives with 287 chemicals in her umbilical cord blood—217 of which are neurotoxic. UH!
The FDA may not ban formaldehyde from shampoo or phthalates from face wash—but we can (and we do).