WE’RE OBSESSIVELY INFORMED BRAND. WHETHER IT IS FORMULATION OR CURATION, WE ARE RESEARCH BACKED PRODUCT ENTHUSIASTS WHO CARE ABOUT NON-TOXIC SKINCARE, BEAUTY AND WELLNESS FIRST AND FOREMOST. WE FORMULATE THE MOST QUALITY PERFORMANCE SKINCARE AND READ LABELS LIKE IT’S OUR JOB (IT IS)!
Our Purist List is based on the proprietary toxin-weeding database we created with clean-chemical scientific experts. We formulate squeaky clean products that don’t have carcinogens or neurotoxins in their ingredients! And when it comes to our Bespoke Beauty offerings, they meet our Purist List standards. You really can have it all and we’ll never ask you to give up luxury in the name of health. We find the high-performing switches that get you glowing (without that “side of” hormone disrupters).
The Case for Clean
Why go clean?
Let us count the reason.
- Our skin (fun fact: our largest organ!) absorbs up to 60% of what we put on it.
- Number of potentially harmful ingredients banned from personal care and home products in the EU: 1,300
- Number of ingredients banned in the U.S.: 11
- Repeated, low-dose exposure to these chemicals has been linked to asthma, eczema, cancer, cognitive disorders, birth defects—and more.
- The average newborn arrives with 287 chemicals in her umbilical cord blood—217 of which are neurotoxic. UH!
- The FDA may not ban formaldehyde from shampoo or phthalates from face wash—but we can (and we do).
At Switch2Pure, we believe that clean beauty doesn’t need to be complicated and PURE performance-based skincare should be more than a good idea. The Switch2Pure Collections was formulated with the most powerful and effective ingredients from beauty tools to facial and body skincare to help your anti-aging and glow game for good.
For Switch2Pure Founder, Estela Cockrell, it was! +
She found out the hard way. Faced with mysterious symptoms and diagnoses from food allergies, autoimmune disorders, and even Lyme disease, Estela took a closer look at the everyday products her family used and discovered the ugly truth: health-harming parabens, gluten and phthalates (just the tip of the toxic iceberg). Former attorney, Estela Cockrell asked questions like a good litigator would…So, she asked more questions and searched for safer alternatives. Instead, she found complicated labels, empty marketing promises and sneaky chemicals in the form of the catch-all named “fragrance” and products that irritated or didn’t work. Uninspired formulas were a far cry from the luxury brands she once adored. And, she was also completely disappointed by the mass-marketed products that fell flat. Estela took a closer look at the everyday products her family used and discovered the ugly truth: health-harming parabens, gluten and phthalates (just the tip of the toxic iceberg). So she asked more questions and searched for safer alternatives. Instead, she found complicated labels. Empty marketing promises and sneaky chemicals in the form of fragrance. Products that irritated or didn’t work. Uninspired formulas a far cry from the luxury brands she once adored.
From that challenge, an epiphany: millions of people—must be in the same rut. It could be simpler. It should be better! So, when enlisted a small army of slightly obsessive scientist to help her formulate the most amazing skincare and body care line around. Never trade luxury in the name of natural. No cancer-causing ingredients, neurotoxins and endocrine disruptors no problem!
In the beginning we were a one-stop shop (online and in person), an on-the-GLOW clean beauty and wellness destination where purists are able to immerse themselves in a pure and perfect way. On their own wellness journies. “We meet purists wherever they are on their journey,” Estela smiles. And, because the Lyme disease and celiac thought her more than any degrees could, Estela created her own line of natural and performance-based skincare and beauty line. 28 products to be exact formulated with powerhouse ingredients like bakuchiol, CBD, rose hip, hyaluronic acid....She believes that you shouldn't have to trade luxury in the name of natural. Totally effective, experiential products from CBD cleansers, plumping spray serums, Retin-A alternative oil for antiaging, to a vitamin-rich spray serum that leaves your skin glowing! Her packaging is approachable, fun and totally eco-conscious. Think: recycled paper to recyclable bottle and some things even biodegradable. Estela knows that caring for the environment is as important as caring for her skin! And, PS, sourcing is a very big priority for her. Her CBD is derived from US-derived hemp.
“Knowledge is beautiful. Toxic chemicals, not so much. We formulated the most pure, powerful and natural skincare! That is our pure promise.” Besos, Estela Cockrell, Founder
Bye, toxins. Hello, glow.