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THE PURE TRUTH

Switch2Pure performance-based products are where luxury meets natural.THE EDIT is our curation of products we love.

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Innersense

Innersense Color Radiance Daily Conditioner

$30.00

Truth | Conditioners for colored hair are not always as loving as they need to be, and they can contain ingredients known to be harmful to hormone production. No Thank you! Beauty | Switch2Pure is dedicated to offering you only the best in Natural...

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Innersense

Innersense Hydrating Cream Hairbath Shampoo

$0.00

Truth | Conventional Shampoos, especially for hair in need of moisture, can be very harsh and drying to the hair because of ingredients like SLS or SLES. Yuck! Beauty | Shampoos with loving ingredients like Avocado Oil are the way to go! This NEW product...

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Innersense

Innersense I Create Hold Styling Gel

$9.00

Truth | Sometimes we feel like Switching our conventional products to a natural product means we need to compromise of effectiveness. This is not the case at all at Switch2Pure! We test all of our products and we LOVE them all! Beauty | I Create Hold is...

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Innersense

Innersense I Create Lift Volumizing Foam

$28.00

Truth | Most volumizing products are super rough on our hair and contain harmful chemicals. Beauty | This I Create Lift Volumizing foam is a styling mousse that will help you get your hair as big as you would like it. Description Create beautiful...

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Innersense

Innersense Hydrating Cream Conditioner

$0.00

Truth | Conventional conditioners can coat your hair with harmful chemicals that stay on your hair all day. No thank you! Beauty | Picking the right shampoo and conditioner is necessary based on your needs. This conditioner is going to offer moisture to...

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Innersense

Innersense Pure Inspiration Daily Conditioner

$30.00

Truth | This delicious and luxurious uplifting lather contains Shea Butter, Rice Proteins, Avocado Oil and so many more yummy & organic ingredients that are sure to leave your hair better, cleaner & purer (yep, we just made up a word!) than...

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Rare El'ements

Rare El'ements Pure Shampoo Hydrating Hair Bathe

$38.00

S2P loves shampoos that perform and nourish without the scary chemical ingredients. With the power of an African watermelon seed oil, Kalahari naturally dissolves excess sebum which allows vital nutrients and vitamins to recharge the hair follicles to...

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Innersense

Innersense Color Awakening Hairbath Natural Shampoo

$30.00

Truth | Conventional Shampoos are full of toxic fragrances, sulfates, and other harmful chemicals that can cause our bodies havoc. Beauty | Shampoos for colored hair is very important. This Shampoo will keep your color vibrant and lively. Revitalize...

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Innersense

Innersense I Create Volume Volumizing Hair Lotion

$26.00

Truth | Some conventional volumizing products can actually damage the hair over time because of how harsh the product can be on the hair. Beauty | This Volumizing lotion from Innersense is the perfect addition to any beauty counter for the person who...

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Innersense

Innersense Inner Peace Whipped Creme Texturizer

$22.00

Truth | Conventional hair texturizers contain petroleum based ingredients that are very harmful for our bodies. Beauty | This Whipped Creme is perfect to create texture without sticky residue. Define your look for flawless volume! Description Create...

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Innersense

Innersense Pure Harmony Hairbath

$0.00

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Innersense

Innersense Refresh Dry Shampoo

$26.00

Truth | Washing your hair everyday makes it more oily, EEK! Beauty | Use this Refresh Dry Shampoo in between washes to eliminate excess oil & bring life back to your hair! Description This foam to powder dry shampoo eliminates excess oil, builds...

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Innersense

Innersense | Create Finish Finishing Spray

$24.00

A versatile finishing spray that provides shine and hold at a 10 oz size. Achieve manageable hold with this versatile finishing spray formulated with Certified Organic honey that acts as a natural resin, and organic rooibos tea for antioxidant care...

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Rare El'ements

Rare Elements Essentials Lite Conditioner

$40.00

A powerful combination of oils and extracts makes a diverse, multipurpose, lightweight, daily treatment for all hair types. This hydrating conditioner is perfect for those looking for a nutrient-rich, shine-enhancing conditioner that adds a little more...

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Eco Modern

Eco Modern Essentials Certified Organic Pigmentation Serum

$26.00

Hyper pigmentation can be caused by VARIOUS reasons. This certified organic serum contains hydrating ingredients like Bergamot, Lemon, Sandalwood and Rosemary essential oils, this face serum promotes cell renewal, healing and improves pigmentation,...

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Eco Modern

Eco Modern Essentials Certified Organic Pigmentation Serum

$26.00

Hyper pigmentation can be caused by VARIOUS reasons. This certified organic serum contains hydrating ingredients like Bergamot, Lemon, Sandalwood and Rosemary essential oils, this face serum promotes cell renewal, healing and improves pigmentation,...

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Innersense

Innersense Hydrating Hair Masque

$30.00

Truth | Some hair masks are made with ingredients that can build up on the hair that can make the hair heavy and drab. This mask is the natural alternative that will leave your hair healthy and moisturized. Beauty | This Hydrating hair mask is made for...

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Innersense

Innersense Pure Travel Trio

$27.00

Includes everything you need for volume on the go in 2 oz - travel sizes! Kit includes 1 Pure Harmony Shampoo, 1 Pure Harmony Conditioner, and 1 Sweet Sprit Leave-In Conditioner for all the volume and balance your hair needs during travel. Bon voyage!

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Innersense

Innersense Quiet Calm Curl Control Cream

$26.00

Truth | Curly hair is On Point this season! Not all curly hair products are created the same. Some are made with harmful ingredients that can weigh the hair down. Beauty | Curls require moisture and loving ingredients to bounce and hold. This curl...

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Rare El'ements

Rare El'ements El' Treatment: Pre-Shampoo Hair & Scalp Replenishing Serum

$68.00

This AHH-MAZING restorative treatment is perfect for anti-aging, dull, tired hair. Contained of 13 exotic ingredients gathered from all around the world, rich oils have been hand selected for its unique ability to provide instant hydration and the...

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Rare El'ements

Rare El'ements Marula Cocktail : Leave In Conditioner

$38.00

Who doesn't love leave in conditioner, especially when you have a head full of curls!! A lightweight treatment featuring the MOST sought after nutrient-rich oils including Marula, “African Miracle Oil” and the shine-enhancing moisture-boosting benefits...

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TruKid

TruKid Silly Shampoo

$9.00

Description Keep hair shiny and clean with truly natural TruKid Silly Shampoo. It is a mild and safe cleanser, our truly natural formula is gentle on hair, skin, and eyes, removing surface oil and dirt without stripping natural oils. It provides a deep...

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TruKid

TruKid Sunny Days Sport SPF30+ Unscented Sunscreen

$19.50

S2P loves this unscented NATURAL + SAFER + SOOTHING sunscreen formula. A sunscreen that protects, but doesn't irritate or leave a layer of scary chemicals like many mass marketed sunscreens. HELLO GLOW! Description Why put harsh chemicals on kids? With...

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Kosette

UNIX USB Hair Roll 51mm - Pistachio Mint

$15.00

USB Chargeable Hair Roller. Easily transportable hair roller that can be heated by USB through portable charger, laptop, wall outlet, etc.

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