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Our Standards

Our Ingredients and products are SAFER, PURE and SIMPLE.

We painstakingly formulate the most pure and powerful skincare and beauty tools. We source, investigate, test, discover and curate our lineup to ensure each and every product we offer passes our Switch2Pure standards, The Pure Promise.

we love

TRANSPARENCY + STRAIGHTFORWARD INGREDIENTS - THAT ACTUALLY WORK
+ CLEAN ALTERNATIVES + CRUELTY- FREE BRANDS + VEGAN BRANDS
+ NATURAL PRESERVATIVES + ESSENTIAL OILS + ORGANIC COMPONENTS + GLUTEN FREE INGREDIENTS + SAFE SYNTHETICS + BIODEGRADABLE PACKAGING + ECO_CONSCIOUS

we're

so over

Aluminum Powder, Artificial Preservatives, BHA Butylated Hydroxanisole, Boric Acid, Known Carcinogens, Chloroform, Coal Tar, Dioxins,1,4 Dioxane, Endocrine Disruptors, Ethanolamines (MEA DEA TEA), Ethoxylates, Ethylene Oxide, Formaldehyde, Glycols, GMOs, Heavy Metals Like Lead and Mercury, Methylisothiazolinone, Nano Particles, Oxybenzone, Parabens, PABA, PBDEs, PCBs, Petro Chemicals, Phthalates (DBP, DEHP, DEP, DEM), Reinyl Palmitate/ Retinol, Sodium Laurel Sulfate/Laureth Sulfate/Sulfates (SLS SLES), Synthetic Dyes, Synthetic Fragrances, Toluene, Tricolsan, Triclocarban*

*Read our product disclaimer