The Pure Promise
We painstakingly formulate the most pure and powerful skincare and beauty tools. We source, investigate, test, discover and curate our lineup to ensure each and every product we offer passes our Switch2Pure standards.
Gluten Free Ingredients
Biodegradable Packaging
Safe Synthetics
Safe Synthetics
Eco-conscious
We love
TRANSPARENCY + STRAIGHTFORWARD INGREDIENTS - THAT ACTUALLY WORK + CLEAN ALTERNATIVES + CRUELTY-FREE BRANDS + VEGAN BRANDS + NATURAL PRESERVATIVES + ESSENTIAL OILS + ORGANIC COMPONENTS + GLUTEN FREE INGREDIENTS + SAFE SYNTHETICS + BIODEGRADABLE PACKAGING + ECO-CONSCIOUS
We love
TRANSPARENCY + STRAIGHTFORWARD INGREDIENTS - THAT ACTUALLY WORK + CLEAN ALTERNATIVES + CRUELTY-FREE BRANDS + VEGAN BRANDS + NATURAL PRESERVATIVES + ESSENTIAL OILS + ORGANIC COMPONENTS + GLUTEN FREE INGREDIENTS + SAFE SYNTHETICS + BIODEGRADABLE PACKAGING + ECO-CONSCIOUS
We are so over
Aluminum Powder, Artificial Preservatives, BHA Butylated Hydroxanisole, Boric Acid, Known Carcinogens, Chloroform, Coal Tar, Dioxins,1,4 Dioxane, Endocrine Disruptors, Ethanolamines (MEA DEA TEA), Ethoxylates, Ethylene Oxide, Formaldehyde, Glycols, GMOs, Heavy Metals Like Lead and Mercury, Methylisothiazolinone, Nano Particles, Oxybenzone, Parabens, PABA, PBDEs, PCBs, Petro Chemicals, Phthalates (DBP, DEHP, DEP, DEM), Reinyl Palmitate/ Retinol, Sodium Laurel Sulfate/Laureth Sulfate/Sulfates (SLS SLES), Synthetic Dyes, Synthetic Fragrances, Toluene, Tricolsan, Triclocarban*
Purist Favorites
Your trusted source for pure, natural, non-toxic, yet totally effective skincare and wellness.
