Switch2Pure Bright + Shine Gel Cleanser

  • Switch2Pure Bright + Shine Gel Cleanser
  • Switch2Pure Bright + Shine Gel Cleanser
  • Switch2Pure Bright + Shine Gel Cleanser
  • Switch2Pure Bright + Shine Gel Cleanser
  • Switch2Pure Bright + Shine Gel Cleanser
  • Switch2Pure Bright + Shine Gel Cleanser
  • Switch2Pure Bright + Shine Gel Cleanser
  • Switch2Pure Bright + Shine Gel Cleanser
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TRUTH | The lux, effervescent and rejuvenating BRIGHT + SHINE gel to cream cleanser was born in 2019! Formulated with active, powerful, non-toxic ingredients and with anti-aging and anti-inflammation at its formulation root. It is pure, yet totally effective! 

BEAUTY | Think safe, lux and effective with aloe, turmeric, watermelon fruit, and lentil fruit extracts. These ingredients have been associated with brightening, rejuvenating, and renewing the skin.  Say goodbye to the appearance of rosacea, hyper-pigmentation, and impurities. Hello, GLOW! Perfect for use both AM and PM and great for all skin types.  Non-comedogenic, this cleanser will go from "good friend" to bestie when combined with our Konjac Sponge.   


BRIGHT + SHINE is a transparent product and comes in eco-conscious packaging of glass (with almost 3x the product you usually get in typical airless containers) and recycled paper boxes Bright + Shine is cruelty-free, pure, and contains non-toxic and organic ingredients. Ingredients are harvested in the United States and our lab meets GMP practices.  


"This cleanser is my go-to every AM to start my routine. I created this with aloe and antiaging properties, making it perfect for any skin type."

Head to our IGTV to learn more about BRIGHT + SHINE and get the full deets on our hemp derived line!


Made with hydrating coconut and calming turmeric, it pairs perfectly with our Konjac Sponge for gentle exfoliation. Use morning and night. Recommended for all skin types for a flawless, nourishing, and radiant look.  Don't forget the décolletage!

All natural ingredients.  Made with organic ingredients.

Hypoallergenic.  Dermatologist-tested.

Eco-conscious packaging.  Recycled paper boxes, and recyclable glass containers. 

Samples are available. If you have sensitive or reactive skin, please drop us a line and let us know.  We are happy to provide a sample or two prior to purchase or include a complimentary sample with your order of a full-size product. That way, you are able to patch test the product with the sample-size before opening the full-sized product.  Ready to experience the PURE difference? Hello, GLOW! 


  • Aloe Barbadensis Leaf Juice: Aloe Vera is known for its soothing and moisturizing properties. It can help with dry skin. Aloe contains polysaccharides that encourage skin repair and renewal. Aloe is anti-inflammatory, and also contains salicylic acid that can help gently exfoliate the skin.  
  • Gluconolactone: A polyhydroxy acid (PHA) that provides mild exfoliation while still being gentle. PHAs can also have antioxidant properties and provide hydration to the skin. PHAs work by exfoliating dead skin cells on the surface, resulting in more even skin tone and texture. They also help other ingredients penetrate deeper into the skin, making them more effective.  
  • Citrullus Vulgaris (Watermelon) Fruit Extract: Watermelon extract contains antioxidants such as lycopene. Antioxidants help neutralize free radicals from the environment. Watermelon extract also contains vitamins A and C, and it can increase skin hydration.  
  • Lens Esculenta (Lentil) Fruit Extract: Can promote skin hydration and help the appearance of fine lines and wrinkles. Lentil extract also moisturizes the skin.  
  • Glycerin: A humectant that moisturizes the skin by pulling water into the outer layer of the skin from both the air and from deeper layers of the skin. Some research also indicates it mimics the skin’s own natural mois
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