The Pure Truth / Certifiably Confused | Switch2Pure
Certifiably Confused | Switch2Pure
By Estela Cockrell
Organic? Natural? Pure?
Let's cut through the marketing jargon because we about tell you the #PureTruth about what's on those product labels.
Maneuvering the Path to Clean Green (Products!)
Natural beauties like yourself totally get the benefits of going "green." It's not only environmentally friendly but it's leaps & bounds better for you! You're all in -- Only thing is, you're not sure where to start or whom to trust. Trust us, We've been there! It can be so overwhelming to think, "Where do I begin?" and "What companies should I trust?" (p.s. you might even wonder, "Are the products that I use already really that bad?!") You could be tempted to throw in the towel and stick with your mass-marketed 'trusted' products.. But don't give up ladies because we've done ALL the research & testing for you! Which means, it's officially time to Ditch & Switch!
The Truth on Harmful, Hidden Ingredients
The bottom line: "There's no real standard for "natural" or "organic" cosmetics, either," says Jane Houlihan, vice president for research at the Environmental Working Group. Terms don't provide consumers with any real guarantees about a product's ingredients. The Truth is that there's no standard, enforceable definition of a "non-toxic" or "environmentally friendly" or "pure." Between preservatives that include parabens to "fragrance" which can be considered a trade secret, and quats in cleaning products consumers are left throwing their hands up in defeat and often times getting hoodwinked by marketing. Luckily, we've done the work for you!
Not to fear - Switch2Pure is here, duh!
Of course, at #Switch2Pure we are always here to cut the marketing jargon and serve up the #PureTruth! We ban many internationally substantiated toxic, carcinogenic, and endocrine disruptor chemical ingredients. All of our products are certifiably: cruelty free, organic, all natural, and non-toxic. WOHOO!
Looking for certified, cruelty free Vegan products? Shop HERE!
Here is a break down of a few certifications that you can look out for and trust!
Certified B Corporations meet the highest standards of verified social and environmental performance, public transparency and legal accountability, and aspire to use the power of markets to solve social and environmental problems.
MADE SAFE® provides America’s first comprehensive human health-focused certification for nontoxic products across store aisles. They screen ingredients against their Ingredient Database of known harmful chemicals, which is made up of thousands of chemicals found on scientifically reliable lists from organizations and agencies around the world.
Leaping Bunny is the highest standard for companies that are committed to using no animal testing. In order to be approved for inclusion in the program, companies must make a voluntary pledge to clear animal testing from all stages of product development. The company’s ingredient suppliers must make the same pledge. The result is a product guaranteed to be 100 percent free of new animal testing.
USDA Organic is the a certification process for producers of organic food and other organic agricultural products. In general, any business directly involved in food production can be certified (proteins, teas, greens, etc).
NOTE: FDA does not define or regulate the term “organic,” as it applies to cosmetics, body care, or personal care products.
Eco-Cert is one of the more globally recognized and respected organic certifications comes from Ecocert. They are a global certification body which is based in France. USDA regulates the term “organic” as it applies to agricultural products.
Certified Vegan signifies that products are vegan, defined as containing no animal ingredients or by-products, using no animal ingredients or by-products in the manufacturing process, and not tested on animals by any company or independent contractor.
Next Stop: Toxin-Free Living!
Can we help you fill in those product gaps?
Email us at Products@Switch2Pure.com or text us on our new texting line at (713) 357-7773 for Product Suggestions and Expert Insight on where to start!