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Estela Cockrell, Founder Switch2Pure

“Knowledge is beautiful. Toxic chemicals, not so much. We have the insight and inspiration you need to rid your beauty routine of toxins—one safer swap at a time.”  Estela Cockrell, Founder

THE PURE TRUTH + BEAUTY, DELIVERED TO YOUR DOOR.

"You’re about to discover the new heroes of your product lineup: a curation of safe + non-toxic + effective formulas that will change your beauty, skincare and home games for good." Estela Cockrell

Visit our site to find:

A monthly subscription(5 full-sized healthy product swaps, without the hassle)

Customized ‘kit’ collections: (Skin and home products handpicked for your unique needs)

Safer product storefront: (A collection of tried-and-true products ready to shop)

Our Blog: (#ThePureTruth)

WHAT WE ARE ABOUT

The thrill of discovery. The confidence of clean.

At Switch2Pure, we believe that clean beauty doesn’t need to be complicated. We take the guesswork out of switching to safer, with subscriptions, kits and collections that put pure-yet-powerful products into your hands and home. We pore over every label, obsess over every ingredient and test every product—so you don’t have to. Then we send you tried-and-true products based on your own wants and needs, so you can discover your new toxin-free favorites—and clean up your skincare regimen for good!

OUR MISSION

We were tired of choosing between toxic ingredients and uninspiring products—so we made it our mission to change that for good. We’re the trusted source for nontoxic-yet-totally-effective beauty, skincare, home and wellness solutions. No more compromises. No more scary chemicals. No more excuses. Because we all deserve the pure truth.