Sarah Gercke Cyr - Designer, Mama + Aspen Lover

I grew up in Charlottesville, VA riding horses, attended UVA where I played lacrosse then moved to Aspen as soon as I graduated! Have been here ever since. I opened my store in 2005 and launched Gray in 2008. My production is in Inner Mongolia, NYC and LA. Most days you’ll find me at O2 Yoga, working, hiking, running to meetings and school activities with my kids! And in the winter… skiing.

Why did you make the Switch?

Surrounding myself with clean products, whether what I’m eating, what I’m putting on my skin or what I’m using in my house is so important to me. You can’t always do it 100% of the time, but when I can, I do. It’s unsettling how many bad chemicals have made their way into our everyday lives.

Who is your favorite influencer or source?

Mary Lawless Lee - @marylawlesslee - impeccable style, a mom.. she juggles all kinds of areas in life. She’s very inspiring.

Fave fashion statement or pieces?

Honestly favorite fashion statement is an easy casual cool look… easy cashmere sweater, jeans and then fabulous shoes + jewelry. The laid back luxe look is always chic.

Fave vacation spot?

Besides Aspen?!! Hawaii.

Fave Switch2Pure skincare items?

The Well & Glow Rejuvenating Facial Oil, Bright + Shine Gel Cleanser and the Be Chill Body Rub. I never knew I needed the Be Chill so badly! It’s great for muscles sore from running and hiking.

Fave Switch2Pure beauty items?

The Be Glowy Spray is so refreshing to use throughout the day and I can never have enough of the Crush on Lip Serum.

Fave facial treatment?

One can never go wrong with the Hello, Beauty Firming Facial!

The Hello, Beauty Firming Facial Treatment is our signature ‘Collagen and Lymphatic Firming Facial’. This noninvasive treatment is recommended for a vibrant, lifted, plumped, and a firmer appearance.

Fave wellness product?

The Innerbalance supplements. I’m all about that gut health.

Fave small business to support?

Just one?!! I’m a big fan of supporting small businesses. Switch2Pure! Good Clean Food Delivered in Aspen (amazing clean and delicious prepared meals), O2 Aspen for yoga + shopping. I have a long list...

Why do you love Switch2Pure?

Amazing selection of clean products that provide a total wellness package. The best!