Sarah Gercke Cyr - Designer, Mama + Aspen Lover

Sarah Gercke Cyr - Designer, Mama + Aspen Lover

Posted by Estela Cockrell on Oct 4th 2021

I grew up in Charlottesville, VA riding horses, attended UVA where I played lacrosse then moved to Aspen as soon as I graduated! Have been here ever since. I opened my store in 2005 and launched Gray in 2008. My production is in Inner Mongolia, NYC and LA. Most days you’ll find me at O2 Yoga, working, hiking, running to meetings and school activities with my kids! And in the winter… skiing.

Why did you make the Switch?

Surrounding myself with clean products, whether what I’m eating, what I’m putting on my skin or what I’m using in my house is so important to me. You can’t always do it 100% of the time, but when I can, I do. It’s unsettling how many bad chemicals have made their way into our everyday lives.

Who is your favorite influencer or source?

Mary Lawless Lee - @marylawlesslee - impeccable style, a mom.. she juggles all kinds of areas in life. She’s very inspiring.

Fave fashion statement or pieces?

Honestly favorite fashion statement is an easy casual cool look… easy cashmere sweater, jeans and then fabulous shoes + jewelry. The laid back luxe look is always chic.

Fave vacation spot?

Besides Aspen?!! Hawaii.