Our Mission
The Switch2Pure Collection was formulated with the most powerful and effective ingredients. From beauty tools to facial and body skincare to help nourish, hydrate and moisturize the skin for the perfect GLOW! We take the guesswork out of switching to safer, with pure-yet-powerful products from skincare to body care. We take the guesswork out of switching to safer, with pure-yet-powerful products from skincare to body care. We pore over every ingredient, obsess over every detail and and formulate powerful, yet-totally effective products in small batches and in eco-conscious packaging. At our Wellery, we take health and wellness seriously! We provide an immersive experience offering wellness and nutritional consults both digitally and in person alongside our ozone sauna and facial treatments all in one unique location. No more compromises. No more scary chemicals. No more excuses. Just, THE PURE TRUTH!
About
We formulate pure, non-toxic performance-based skincare and body care rooted in powerful pure and organic ingredients. Every product we formulate meets our clean beauty and our Pure Promise standards. In our Bespoke Beauty, we also curate allie products that complement our ethos and brand. Never trade luxury in the name of natural.
Our Founder
At Switch2Pure, we believe that clean beauty doesn’t need to be complicated and PURE performance-based skincare should be more than a good idea. The Switch2Pure Collections was formulated with the most powerful and effective ingredients from beauty tools to facial and body skincare to help your glow-game for good.
For Switch2Pure Founder, Estela Cockrell, it was! ... read more
She found out the hard way. Faced with mysterious symptoms and diagnoses from food allergies, autoimmune disorders, and even Lyme disease, Estela took a closer look at the everyday products her family used and discovered the ugly truth: health-harming parabens, gluten and phthalates (just the tip of the toxic iceberg). Former attorney, Estela Cockrell asked questions like a good litigator would…So, she asked more questions and searched for safer alternatives. Instead, she found complicated labels, empty marketing promises and sneaky chemicals in the form of the catch-all named “fragrance” and products that irritated or didn’t work. Uninspired formulas were a far cry from the luxury brands she once adored. And, she was also completely disappointed by the mass-marketed products that fell flat. Estela took a closer look at the everyday products her family used and discovered the ugly truth: health-harming parabens, gluten and phthalates (just the tip of the toxic iceberg). So she asked more questions and searched for safer alternatives. Instead, she found complicated labels. Empty marketing promises and sneaky chemicals in the form of fragrance. Products that irritated or didn’t work. Uninspired formulas a far cry from the luxury brands she once adored.
From that challenge, an epiphany: millions of people—must be in the same rut. It could be simpler. It should be better! So, when enlisted a small army of slightly obsessive scientist to help her formulate the most amazing skincare and body care line around. Never trade luxury in the name of natural. No cancer-causing ingredients, neurotoxins and endocrine disruptors no problem!
In the beginning we were a one-stop shop (online and in person), an on-the-GLOW clean beauty and wellness destination where purists are able to immerse themselves in a pure and perfect way. On their own wellness journies. “We meet purists wherever they are on their journey,” Estela smiles. And, because the Lyme disease and celiac thought her more than any degrees could, Estela created her own line of natural and performance-based skincare and beauty line. 28 products to be exact formulated with powerhouse ingredients like bakuchiol, hemp, rose hip, hyaluronic acid....She believes that you shouldn't have to trade luxury in the name of natural. Totally effective, experiential products from hemp-derived cleansers, plumping spray serums, Retin-A alternative oil for antiaging, to a vitamin-rich spray serum that leaves your skin glowing! Her packaging is approachable, fun and totally eco-conscious. Think: recycled paper to recyclable bottle and some things even biodegradable. Estela knows that caring for the environment is as important as caring for her skin! And, PS, sourcing is a very big priority for her, using US-derived hemp.
“Knowledge is beautiful. Toxic chemicals, not so much. We formulated the most pure, powerful and natural skincare! That is our pure promise.” Besos, Estela Cockrell, Founder
Bye, toxins. Hello, glow. read less
Our Why
All we wanted was products free from harmful chemicals that may burden our immune systems and make us sick. Was it too much to ask?
For Switch2Pure Founder, Estela Cockrell, it was! ... read more
She found out the hard way. Faced with mysterious symptoms and diagnoses from food allergies, autoimmune disorders, and even Lyme disease, Estela took a closer look at the everyday products her family used and discovered the ugly truth: health-harming parabens, gluten and phthalates (just the tip of the toxic iceberg). Former attorney, Estela Cockrell asked questions like a good litigator would…So, she asked more questions and searched for safer alternatives. Instead, she found complicated labels, empty marketing promises and sneaky chemicals in the form of the catch-all named “fragrance” and products that irritated or didn’t work. Uninspired formulas were a far cry from the luxury brands she once adored. And, she was also completely disappointed by the mass-marketed products that fell flat. Estela took a closer look at the everyday products her family used and discovered the ugly truth: health-harming parabens, gluten and phthalates (just the tip of the toxic iceberg). So she asked more questions and searched for safer alternatives. Instead, she found complicated labels. Empty marketing promises and sneaky chemicals in the form of fragrance. Products that irritated or didn’t work. Uninspired formulas a far cry from the luxury brands she once adored.
From that challenge, an epiphany: millions of people—must be in the same rut. It could be simpler. It should be better! So, when enlisted a small army of slightly obsessive scientist to help her formulate the most amazing skincare and body care line around. Never trade luxury in the name of natural. No cancer-causing ingredients, neurotoxins and endocrine disruptors no problem!
In the beginning we were a one-stop shop (online and in person), an on-the-GLOW clean beauty and wellness destination where purists are able to immerse themselves in a pure and perfect way. On their own wellness journeys. “We meet purists wherever they are on their journey,” Estela smiles. And, because the Lyme disease and celiac thought her more than any degrees could, Estela created her own line of natural and performance-based skincare and beauty line. 28 products to be exact formulated with powerhouse ingredients like bakuchiol, hemp, rose hip, hyaluronic acid....She believes that you shouldn't have to trade luxury in the name of natural. Totally effective, experiential products from hemp-infused cleansers, plumping spray serums, Retin-A alternative oil for antiaging, to a vitamin-rich spray serum that leaves your skin glowing! Her packaging is approachable, fun and totally eco-conscious. Think: recycled paper to recyclable bottle and some things even biodegradable. Estela knows that caring for the environment is as important as caring for her skin! And, PS, sourcing is a very big priority for her, with US-derived hemp. read less
Our Values
We believe in our PURE Values that health & wellness extend to all aspects of our lives…even skin and body care!
- We want performance and pure products into every purists’ hands.
- We believe beauty and skincare can be better. It should be easy. It must be fun.
- We believe you shouldn’t need a PhD to find clean products that work.
- We believe in asking questions and finding answers.
- We know for sure that when you feel radiant, it shows.
- We believe that luxury shouldn’t come with a side of TOXINS
- We live for that moment when something good for you makes you glow.
- And we never, ever take our health for granted.
- Bye Bye toxins, HELLO GLOW!
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FAQ
Products may be purchase online at Switch2Pure.com, in person at 3601 W. Alabama Houston, Texas 77056 or by shopping our Instagram page.
We have our headquarters in Texas, a Wellery + Spa in Houston. We also often POP UP around the country. Check out our Events page for latest details on upcoming events.
We ship within 5-7 days of order placement. We use standard services like USPS and UPS to ship. Should you need complimentary gift wrapping, a special note, or samples please indicate in your note upon check out. Should you need your package fast, upgrade to express shipping. We try to get those out same day and ship 2-day delivery. Lastly, if you are in Houston and inside the Beltway 8, we do standard daily deliveries Monday-Friday only. Orders must be placed by 1:30 for delivery that day.
Please be patient with us. We were removed from another platform and with a tiny team we are doing the best we can. Go to Switch2Pure.com, log in with the email you have always used (because this is a new website, you may need to reset your password. In that case, check your junk folder for the reset email). Your points should be reflected in your account. All product purchases should be reflected. Wellness consults, services, and spa do not earn points. Still having trouble? Email us at hello@switch2pure.com.
Unfortunately, please use one code at a time. The system won’t allow more than one coupon code at a time.
Almost all of our products are produced in the United States (California and Montana). We are proud Americans. The labs we use are leaping bunny certified. The ingredients we use are sourced from quality farms without the use of animal products, gluten, or toxic ingredients. Our industrial hemp, isolate and full spectrum, are sourced from United States (California and Colorado). We even used a natural aromaticist to create our signature fragrances instead of generic or synthetic ‘fragrances’.
We carefully and strategically find and source performance-based ingredients without the side of toxins. We painstakingly use ingredients that meet all international governmental standards. We believe in safety in skincare. It is the reason we founded Switch2Pure. You won’t find toxic ingredients in any of our formulas. So first, we have a toxin-weeding data base banning just over 1000 internationally known carcinogens, neurotoxins and endocrine disruptors (that is overly complicated wording to say ‘parabens’ are just the tip of the toxic ice-burg). Second, we work closely with our scientist and formulators (small team of obsessive ingredient gurus) to make sure that everything we formulate is clean and result driven. Don’t forget, since the government doesn’t ban many ingredients and most big business aren’t as concerned about you and your skin, you can’t trust what’s mass marketed and on the shelves. Don’t worry, we take our job very seriously! Next, we test, test, and test to make sure the product feels amazing, is immersive, sensual, and result oriented. Last, we test with third party dermatologist to make sure it is safe for sensitive skin. During these phases we carefully source our containers and components to make sure our products are nontoxic and eco conscious. We also don’t use “fragrance” as a catch all. That’s our Pure Promise.