The Art of Letting Go | Insight from Estela

When you have experienced what it's like to be in pain, to be sick, or to not be able to lead the life you choose: your sense of priorities are completely emboldened. It is with these new sets (of not-so-rosy glasses) that your focus becomes narrowed (in a good way). You see the world, your possibilities, and why time is truly of the essence. Your sense of "making your mark" isn't just an idea anymore. It becomes a full-on mission.

Over the years through autoimmune, allergies, fatigue, surgeries and so much more, some of the most valuable lessons I have learned, contribute to the "art of letting go". Really what I am talking about is letting go of the day-to-day, unimportant nonsense. The petty, the trite, the boring, the busy-banter. The bullshit, that doesn't serve me, or you, your family, your tribe, my tribe, or anyone. When we let these things go, we give space to the things that really, really matter! We are able to focus and not be "too busy" so that we are able to put our energy into a greater purpose and the people you truly love. For me, that is my family, my health, and my new bebe, tribe, and purists at  Switch2Pure (have you checked out my new performance-based skincare line?!) We also offer many wellness treatments that will help you physically and mentally detox and let go of all of the negatives in your life!

I am so proud to look back on a fun-filled POP UP year, connecting with purists around the country, evolving, growing, learning, and collaborating with so many amazing women around the globe! Sharing the message that clean beauty is a way of life.

I am even more proud today of our "why", than, I was when we first wrote it, last year:

The thrill of discovery. The confidence of clean.

At  Switch2Pure, we believe that clean beauty doesn’t need to be complicated. We take the guesswork out of switching to safer, with kits and collections that put pure-yet-powerful skincare and beauty products into your hands and home. We pore over every label, obsess over every ingredient and test every product—so you don’t have to. Then we send you tried-and-true products based on your own wants and needs, so you can discover your new toxin-free favorites—and clean up your skincare regimen for good.

2) FIND PEACE with exactly who and what you are. Sit in it. Live in it. Rejoice in it. Be prideful in your appearance, talents, flaws and cut the worrying (we are ALL running out of time).

4) FIND YOUR PURISTS. Find out who is behind you in every sense of the word. Find out who is capable of loving themselves because then they have room to love you too. Nurture those relationships.