Certifiably Confused

Posted by Estela Cockrell Apr 23rd 2020

Organic? Natural? Paraben and Cruelty Free?

We've made it easy for you by making Switch2Pure products organic, natural, nontoxic, cruelty and paraben free! However that's not the case for most mass marketing products on today's shelves. Let's cut through the marketing jargon and let us tell you the #PureTruth about what's on those product labels.

What are parabens? Parabens are a group of synthetic chemicals that are commonly found in health, beauty and skincare products. They're usually used as a preservative to increase the shelf-life of products. However, just because a product may be paraben free, does NOT mean it's nontoxic.

Switch2pure Myth vs Fact

Maneuvering the Path to Clean Green (Products!)

Natural beauties like yourselves totally get the benefits of going "green." It's not only environmentally friendly but it's leaps & bounds better for you! You're all in -- Only thing is, you're not sure where to start or whom to trust. Trust us, We've been there! It can be so overwhelming to think, "Where do I begin?" and "What companies should I trust?" (p.s. you might even wonder, "Are the products that I use already really that bad?!") You could be tempted to throw in the towel and stick with your mass-marketed 'trusted' products.. But don't give up ladies because we've done ALL the research & testing for you! Which means, it's officially time to Ditch & Switch! Check out our non-toxic skincare collection HERE. Looking for clean makeup and other products that compliment our skincare line? Check out Bespoke Beauty.

The Truth on Harmful, Hidden Ingredients

The bottom line: "There's no real standard for "natural" or "organic" cosmetics, either," says Jane Houlihan, vice president for research at the Environmental Working Group. Terms don't provide consumers with any real guarantees about a product's ingredients. The Truth is that there's no standard, enforceable definition of a "non-toxic" or "environmentally friendly" or "pure." Between preservatives that include parabens to "fragrance" which can be considered a trade secret, and quats in cleaning products consumers are left throwing their hands up in defeat and often times getting hoodwinked by marketing. Luckily, we've done the work for you!

Not to fear - Switch2Pure is here, duh!

Of course, at #Switch2Pure we are always here to cut the marketing jargon and serve up the #PureTruth! We ban many internationally substantiated toxic, carcinogenic, and endocrine disruptor chemical ingredients. All of our products are certifiably: cruelty-free, organic, all natural, and non-toxic. WOHOO!

Looking for certified, cruelty-free, Vegan products? Shop HERE!

We painstakingly formulate the most pure and powerful skincare and beauty tools. We source, investigate, test, discover and curate our lineup to ensure each and every product we offer passes our Switch2Pure standards, The Pure Promise. Read more about our Purist Standards!

Here is a break down of a few certifications that you can look out for and trust!

Certified B Corporations meet the highest standards of verified social and environmental performance, public transparency and legal accountability, and aspire to use the power of markets to solve social and environmental problems.

MADE SAFE® provides America’s first comprehensive human health-focused certification for nontoxic products across store aisles. They screen ingredients against their Ingredient Database of known harmful chemicals, which is made up of thousands of chemicals found on scientifically reliable lists from organizations and agencies around the world.

Leaping Bunny is the highest standard for companies that are committed to using no animal testing. In order to be approved for inclusion in the program, companies must make a voluntary pledge to clear animal testing from all stages of product development. The company’s ingredient suppliers must make the same pledge. The result is a product guaranteed to be 100 percent free of new animal testing.

USDA Organic is the a certification process for producers of organic food and other organic agricultural products. In general, any business directly involved in food production can be certified (proteins, teas, greens, etc).

NOTE: FDA does not define or regulate the term “organic,” as it applies to cosmetics, body care, or personal care products.

Eco-Cert is one of the more globally recognized and respected organic certifications comes from Ecocert. They are a global certification body which is based in France. USDA regulates the term “organic” as it applies to agricultural products.

Certified Vegan signifies that products are vegan, defined as containing no animal ingredients or by-products, using no animal ingredients or by-products in the manufacturing process, and not tested on animals by any company or independent contractor.