Welcome to Estela | Switch2Pure: The Pure Truth, Reimagined
At Switch2Pure, we’ve always believed in The Pure Truth—because your wellness journey deserves more than overwhelm, marketing hype, and greenwashed promises.
What started over 7 years ago as a trusted clean beauty destination moved on to formulating nontoxic and efficacious skin and body care products. Estela connected with tens of thousands of purists meeting them on their respective wellness journeys. She continues to try to meet our Purists on their wellness journeys by evolving into something even deeper: an information sharing platform (The Newsletter on Substack) and common space where you can find clarity, connection, and confidence on your path to well-being. Topics ranging from Chinese Medicine, to clean beauty, peptides for longevity, and detoxifying cleanses.
We created this community for you, our Purists—the busy wellness warriors, the label readers, the curious skeptics, the wellness seekers who want clean products, honest answers, and information they can actually use. No confusion. No fluff. No compromises. Just curated, vetted, science-backed health, wellness and beauty content to support what goes in, on, and around your body. We will share deep dives on topics, create actionable checklists to execute on, and feature industry experts from around the globe. Hello, GLOW. .
Now, through our Substack newsletter, we’re inviting you to Go Behind the Glow with us— every post, guide, and interview crafted to help you cut through the noise and choose with confidence. Preview some of our recent newsletters Skincare For Any Age and Aspen BTS Peace + Love + Pure XXOO Estela
At Switch2Pure, we believe in going Behind The Glow to find THE PURE TRUTH. Your wellness journey deserves more than noise, confusion, and greenwashing claims. We built this space for Purists like you. The wellness seekers who want clarity, not chaos. No more compromises. No more overwhelming messaging. Just real, vetted guidance. Where clean beauty and a healthy lifestyle isn’t a trend, it’s a standard way to live. Because health & wellness is unique to each of us, expect straight-talking, insight on topics you will love. LET'S GLOW!
Deep dives on each topic/trends in wellness (real education, not marketing fluff)
Unfiltered health + wellness insight (think: detoxes, functional nutrition performance-backed, nontoxic wellness product breakdowns)
Bi-Weekly themed actionable steps + shopping guides + deals + more
Videos interviews with experts ‘podcasts' (doctors, practitioners, health coaches, style pros, travel gurus)
If you're here, it means you're ready for THE PURE TRUTH!
– Weekly previews of our deep dives into wellness, skincare, and clean living
– Curated, actionable tips delivered straight to your inbox
– Full access to our Sunday & Friday deep dives on clean beauty, functional health, and lifestyle
– Behind-the-scenes videos & expert interviews every Tuesday
– Annual gifts from our favorite non-toxic brands
