Our Pure Promise

By Jeanie Pham

Our Pure Promise

We understand that switching to safer products can bring unanswered questions and you might not know where to start. You don’t have time to spend hours online to check each ingredient or read every label on the products, but that’s why Switch2Pure is here.


We believe that clean beauty and skincare don’t need to be complicated. We take the guesswork out of switching by poring over every label and obsessing over each ingredient, so #BossBabes like you, don’t have to. We really work hard to make sure our products are gluten free. We are proud to also note most of our products are certified cruelty free and we don't like to bring on products with animal products. We aim for vegan (except sustainable honey). Also, many of our products have lots of other certifications, BCorp, USDA Organic, and Leaping Bunny. We’re the trusted source for PURE + CLEAN + NATURAL + NON-TOXIC skincare and wellness solutions.

Before these products get into your hands and on your shelfie, we check each and every ingredient to our Purist List. The Purist List is our toxin-weeding database that was created with clean-chemical experts to ban all internationally known and substantiated toxins. After hours of research, we make sure that cancer-causing ingredients, parabens, hormone disruptors, and neurotoxins (just to name a few) aren’t in these tried-and-tested products we share with our Purists.


When it comes to clean beauty and skincare, you really can have it all. Switch2Pure is here to make switching to safer, simple. We find the high-performing switches that jumpstarts your glow! Because we live for the moment when something good for you makes you glow.


No more compromises. No more scary ingredients. Just, our Pure Promise.