All About Celiac & Gluten Sensitivity | Switch2Pure

By Estela Cockrell

All About Celiac & Gluten Sensitivity | Switch2Pure

Do the products we use really matter, when it comes to gluten?

Listen, if you are one of the lucky 2 million Americans with Celiac Disease, or other couple of million with gluten sensitivity and intolerance, you may wonder if that shampoo, lipstick, and moisturizer, facial wash, toothpaste with gluten or hydrolyzed wheat protein is right for you.....

The short answer is, not really.  Here is why: The size of the protein is such that it is hard to absorb thru the skin, but cosmetics, shampoo, toothpaste, facial washes and other products can easily end up in your mouth which can cause a problem once ingested.  So avoiding the products that can end up in your system is pretty important (hair care products, toothpaste, facial cleansers, lipstick, cosmetics and if your child is young, bubble bath, and soap).  When you can find just as effective products why wouldn't you ditch it and switch2pure?

Also important to note, ezcema and other sensitive types (non-celiac people) can be very sensitive when exposed to products with hydrolyzed wheat protein. And trust us, many products on the market have it.  What happens?  A topical inflammatory response or reactions on the skin results. The National Institute for Health Sciences in Japan found 1900 patients who reported allergic reaction after using a soap product that contained hydrolyzed wheat protein.*  So why not avoid it all together!                                                           

At Switch2Pure, we obsess over every label and have read everyone.  We have one product with oat (Erbaviva Body Wash), one product with Wheat Germ (Welleco Alkalizing Greens and it it is certified gluten free) no products with hydrolyzed wheat protein.  SHOP all of our wonderful gluten free, safer and clean products HERE

Here is what to look for on the label:


  • Wheat germ
  • Hydrolyzed wheat protein
  • Hydrolyzed vegetable protein
  • Avena sativa (oats found commonly in lotions)
  • Triticum aestivum (another name for wheat.  
  • *Teshima R. Food allergen in cosmetics.  Yakugaku Zasshi. 2014;134(1):33-8.