Co-Founder at Innersense Organic Beauty - Joanne Starkman | Switch2Pure

By Estela Cockrell

Co-Founder at Innersense Organic Beauty - Joanne Starkman | Switch2Pure


Joanne Starkman is our natural beauty and co-founder of Innersense Organic Beauty.  She cofounded Innersense with her husband Greg Starkman over 12 years ago. Passionate about family, it was the birth of their daughter, Morgan, who inspired their journey into health, the environment and ultimately their chosen profession as hair care formulators in the beauty industry.

Morgan was born with Williams Syndrome, which led Joanne to take a deep dive into research of all kinds. She read extensively about genetics and environmental health. After adopting a healthy, organic lifestyle, she and husband, Greg, wanted to align their professions with their personal values.

Additionally, as hair stylists, Joanne and Greg were also motivated to create a professional hair care line that was not only safe for their fellow stylists to use, but also offering premium salon performance.

Innersense Organic Beauty was created and now features not only hairbaths (shampoos) and conditioners, but also styling products as well: I Create Lift, I Create Volume, Finishing Polish, Hair Gel, Styling Quiet Calm Curl Control, Whipped Cream Texture, Volumizing Hair Lotion. The highest quality ingredients are used to formulate this pure, clean and beautiful hair care line, which has been approved by our very own Purist List. Not only does their product line offer consumers peace of mind with their purity and organic ingredients, a little bit goes a long way. Innersense Organic Beauty products are highly concentrated, and just a little bit goes a long way.  So great prices and high quality.

You’ll find our favorite Innersense Organic Beauty products right here at Switch 2 Pure!

 Joanne and Greg have two children, Morgan and Max, and live in the San Francisco Bay Area with their dogs, Bear and Callie.

 Joanne’s Fave Season Staples:

With summer here, Joanne loves using oils from her hair and on her whole body to make sure her skin retains moisture and nutrients through the warm summer weather.

Joanne’s fave trend setter blogger?

Joanne just can’t get enough of Rebecca Casiano and her sacred beauty movement.

Joanne’s favorite fashion statement this season?

As a big fan of pastels, Joanne loves the trend this summer season, especially shades of lilac!

 Fave vacation spot for summer?

 This summer Joanne and her husband Greg are taking a family trip to Nashville, Tennessee, for a bit of business and pleasure, which includes taking in some good country music. An annual summer trip to Lake Tahoe remains Joanne’s ultimate summer vacation spot with its beautiful lake, which never gets old. 

Fave Kit?

Travel - Road Warrior and the travel sized Innersense products.

Joanne’s Favorite health and wellness tip:

Because she really notices the immediate health benefits, Joanne likes to keep sugar intake to a minimum. Plus, by skipping sweet treats, sugar and processed foods, she notices her skin is clear, and her scalp and hair more vibrant. She makes sure to drink lots of water to help keep healthy, too.

Why she switched to green beauty?

Joanne loves knowing Switch2Pure has done its due diligence on selecting the cleanest-of-the-clean products making it easy for consumers to choose healthy and safe products not only for themselves, but for their families as well.  Thanks Joanne!