Anita Gatto, Mom, Purist, Chief Growth Officer | Switch2Pure

By Estela Cockrell

Anita Gatto, Mom, Purist, Chief Growth Officer | Switch2Pure

Mama + Purist + Chief Growth Officer

Anita originally from Canada loves her daughter, travel and being one of the cofounders and mompreneaurs behind We Are Self Employed, an LA based event, retail, PR, pop-up enterprise.  This #glowgetter loves those natural + nontoxic products for herself and her family.  

"As a new mom, I am focused on being a woman who follows her dreams, loves her family and works hard. I grew up in Toronto, lived in New York, now my husband and I live in Los Angeles and often visit his home city of London, UK throughout the year."  

A little about Anita:

Anita launched her career as a journalist for one of Canada’s TOR - STAR before moving into marketing.  She went on to oversee marketing and public relations for Tommy Hilfiger, DKNY, Façonnable and John Varvatos in Canada before becoming  CMO of Robert Graham in NYC. in 2012, she started her own public relations agency, New City before joining forces with Sarah and cofounding weareselfemployed.  We love Anita.  HELLO,  #naturalbeauty!  


Favorite season staple from S2P?

Saint Illuminate Highlighter 24k Glow and for my daughter, TruKid Watermelon Bubble Podz.

Favorite trend setter blogger to follow?

@lindsayalbanese | Lindsay is energic and honest, she inspires me to think about what I am wearing.

Favorite fashion statement this season?  Gucci’s vintage tees and sweatshirts.


Fave vacation spot for that season?

Palm Springs, The Parker Hotel.


Fave kit?

Immune Boost Kit. Every working mother needs this in her life!

Favorite health and wellness tip?

Go to sleep before 10pm and apply a hair mask before a flight.


Why you switched?

 I am a lot more aware of the toxic ingredients that are out there today. has made the transition seamless, providing the style and products I would previously like to buy but has the filter of safety that I trust and I don’t even have to think about now.

 Check out more about Anita:

Anita Gatto