Why I Created My Own Line of Products

Why I Created My Own Line of Products

Posted by Estela Cockrell on Nov 29th 2019

If you would've asked me if I'd be creating my own line of products 18-24 months ago, I would've said: "that's not on my current radar!" In fact, I said exactly that to Shelby Hodge of Paper City on our opening day party. But here we are, over a year later and Switch2Pure has birthed its own line of hemp-infused skincare (read more about BRIGHT AND SHINE, BE GLOWY, WELL & GLOW)...medical-grade, food-based nutraceuticals, natural and powerful prebiotic deodorants, detoxifying and nourishing soap bars (rose hips, activated charcoal), crystal rollers, and gua shas! AND, so much more to come!

Why you may ask?! After hours of research, testing, speaking with purists like YOU for honest input, the Switch2Pure line of natural products was born! When you have passion for something you just have a burning desire to share it with the world. I guess like they say sometimes your mission finds YOU!

How did this "mission find me" you may started over 23 years ago with mysterious symptoms...and many autoimmune later, after 2 children, after Lyme Disease, Celiac, Hoshimoto to name a few....I cleaned up my act in a big way and I couldn't help but share it with you! It started with a better diet, then better products for me and my children...and ended with nutraceuticals, suanas and so much more.

I couldn't help but shed some light in such a deceptive world the beauty industry. People have no clue what is really in their products much less what harmful ingredients they may have. Beware of the deceptive word "natural" on products outside these walls. We are all led to believe that the product is good for us when we read "natural" on the packaging. Yet, that's typically not the case nowadays and it took years of research for us to learn #thepuretruth!

So here we are...countless phone calls, meetings, lab, hemp plant visits and factory tours later, we have sourced the most powerful ingredients that are also active enough to really work! Good, pure, natural, organic, cruelty-free products (cuz we love fuzzy animals too)✌

Reducing our carbon footprint is another step in our #PurePromise in staying true to our brand, our skin, and our planet. We believe in treating the earth as gently as we treat our skin, hair, and body. As a wellness destination guided by the EU standard, many of our products have certifications of BCorp, USDA Organic, and Leaping Bunny. the are each of our goodies and why we are crushin’ on them!

Skincare Line

BRIGHT + SHINE: Facial Cleanser $45

BE GLOWY: Hyaluronic Spray Serum $55

WELL & GLOW: Facial Oil $90

BE CHILL: Muscle Rub $45

NEW IN Skincare for the Body


This hemp-infused body cleanser helps inflamed, tired, and overactive skin feel better. It helps normal to dry skin feel moisturized and balanced. It helps with the appearance of skin. Made with organic ingredients, it is cruelty-free and leaping bunny certified!


Our hydrating body oil will help relive the feeling of dryness, redness, dullness, and uneven texture. It's fast absorbing avocado and almond oil moisturizes on contact while Bakuchiol oil’s powerful Vitamin A helps renew. TREAT YOURSELF and don't leave this out of your daily routine.


This natural and organic lip serum is loaded with antioxidants and is quick to absorb! Helps nourish, treat, moisturize and repair dry and cracked lips. As well as, soothes, softens, and renews with its powerful combination of ingredients. Literally you won’t leave home without out especially is you are a lip balm addict!

Nourish Bar + Detox Bar + Glow Bar

Most mass marketed soaps are not only loaded with preservatives and chemicals but also strip the skin of its own moisture. Not to mention all thise modified oats, toxic preservatives that have been linked to cancer, gluten, perfumes....shall I keep going?! 

Nourish Bar $6/16 is a rich soap infused with coconut, rosehip + jojoba oils to truly and deeply nourish the skin. We added clay to extract impurities as well. Also included is omega rich avocado oil. So if you are looking for an anti-aging, rich, moisturizing tip-to-toe bar. This is yours!!

Detox Bar $6/$16 was formulated to extract, detoxify and purify the skin. So if back-ne, scalp issues, pimples, KP are your issues, This Safe daily use bar is right for you! Loaded with activated charcoal, sea kelp, avocado and nourishing complex of oils. It works to extract but also build up the skin’s biome. PS - perfect to pair for deodorant detox!

Glow Bar $9/$19 is nourishing and naturally powerful. Formulated with the purest of organic ingredients to leave your skin radiant from head to toe. Our hemp-rich glow bar soap and cleanser is great for face or body to help refresh, invigorate, and enrich the skin. This natural, vegan, cruelty-free, gluten-free, nontoxic glow bar gently cleanses while fortifying the skin. Perfectly formulated with the right balance of hydrating and moisturizing oils: sunflower, coconut, jojoba, and avocado this bar leaves your skin feeling completely richly balanced and is perfect for any skin type (but, especially problematic ones). Loaded with hemp and rose hips which have been linked to anti-inflammation and anti-oxidation (anti-aging) due to its powerful antioxidant and cell regeneration.

We created this super soft $10 Konjac Sponge for Face & $15 Konjac Sponge for Body in our new biodegradable packaging because it revitalizes the skin, helps to achieve a deeper facial cleanse by giving your skin a gentle exfoliation. It aids in achieving a hydrated and brighter complexion simply because your products are allowed to penetrate. Having a naturally derived sponge from the Konjac plant, with rose clay added in, will gently and effectively clean pores and will naturally draw out impurities and toxins from the skin.


Gua Sha, called the Eastern Facelift (you won't need botox after all!), is more of a deep muscular workout and firming deep within facial muscles. They are also great to break down scar tissue and release tight TMJ joints, help with pressure point release and migraines. AND, Gua Sha can be used throughout the body to stimulate circulation (great for swelling and cellulite). The assortment of white jade (Chinese ritual for centuries) and rose quartz (Brazil). PS - great for lymphatic drainage anywhere on the body simply use the long edge and pair with Be Chill!

Nutraceuticals: Better than your average vitamins

Nutraceuticals are medical-grade, food-based supplements. At Switch2Pure, we specifically designed a line to help optimize and support that immune! (Detox in a Box (14-day medical grade phase 1/2 liver detox), Daily Must HavesBack to the BasicsInner-BalanceFeelin' AliveSuper ooo-omegasThe Good GuysBreak it Down for MeHello Beauty! CollagenBeauty PowderPower Sprinkles and Drop It) of pharmaceutical-grade nutrients that have been tested by third-parties, research-backed and are higher in absorbency. Part of good manufacturing practice (GMP), they are run through various certifications. The benefit to third-party assess means someone not affiliated with the brand will test any product Switch2Pure sells to test what the bottle says is in there.

Prebiotic Deodorant

Our reformulated Prebiotic Deodorant is loaded with magnesium, coconut oil, sunflower seed wax, avocado oil, and shea butter. And extra soft now!!! Yippy!! With powerful sea fennel prebiotics, probiotics and magnesium to sooth, glide and reduce odor, this deodorant packs a powerful punch, but its formulation is so delicate in nature that any type of skin, even sensitive, can embrace it. No aluminum - no problem! Ready to switch? Follow this guide to your deodorant detox!

Crystal Rollers + Jade Mask

Our Jade Mask is like a spa retreat for your eyes! Used by Chinese empresses for thousands of years, it offers a soothing, anti-inflammatory benefit for depuffing the eye area, while emitting healing energy.

For our rollers, we recommend the Rose Quartz for more mature skin since it helps to remineralize the skin. We suggest Jade for younger, general antiaging. The white jade with ridges is great for deep wrinkles and dark circles as it works immensely well for lymphatic drainage. The smaller one-sided mini rollers are easy to use and mobile (the small side/dual sided and the mini roller are good if dark circles under the eye are the main concern).

Please send us messages and review our products. It would mean the world!! Watch our IGTVs HERE!