Skincare & Makeup Expires!!

Skincare & Makeup Expires!!

Posted by Estela Cockrell

YES THEY DO! And sooner than you might have thought.

So TOSS that 3, 4, and 7-year-old trusty makeup STAT and replenish with our NONTOXIC makeup!

As you are cleaning out and organizing your closets and cabinets for the third time during #stayathome use this handy guide to determine what to keep, what to re-purpose on other body parts and what to TOSS stat (they actually can have bad bacteria, viruses, parasites and germs).  Your flawless skin will thank you for simplifying those skincare and makeup routines.    

US label regulations don’t require an expiry symbol to be placed on products, so lot’s of confusion can ensue. As if toxins weren’t enough to try to figure out, now we got to worry about expiration dates too!! Don't fret, we'll worry about you! Old and expired makeup loses pigment, can cause breakouts, can feed skin parasites.

Did you know makeup has a shelf life??

Once you open an item, the countdown starts to expiration as exposure to air and bacteria can cause ingredients to break down. Environmental factors like humidity, sunlight, and heat can compromise active ingredients (vitamins c & e, glycolic acid, etc.) Either your cosmetics will have an expiration date (not typically the case) with a 30-month shelf life OR there me a prescribed period after opening number that indicates how long the product can be used for.

Here are a few expiry dates and tips on when to TOSS. And, if you are feeling guilty, package up your old stuff and stow away in the cabinet, re-purpose on your arms, chest or legs (if not expired or toxic) and CALL US so we can help you find some #leadfree #nontoxic #crueltyfree #natural and makeup options. 

(Period after Opening: look for this on your make-up...if it's past that..throw it away!)

Mascara - 3 months START FRESH

Lipstick - 18 months (so if you bought last holiday 17/18. It’s time to move on. START FRESH

Lip liner, lip balm, and gloss - 1 year. START FRESH

Foundation + concealers - 12 months. START FRESH

Eye Shadow -2 years. START FRESH

Powder highlighters, blushes, etc. - 2 years. START FRESH

Brushes 2-3 years with bi-monthly maintenance. START FRESH

Cleansers in a pump bottle 2 year (less in a jar where you use your fingers). START FRESH

Moisturizers + face lotions + serums 6 months to 1 year. START FRESH

Sunscreen 2 years. START FRESH

Soaps (once opened) 1-1.5 year (our soaps get better with age). START FRESH

Nail polish - 1.5 - 2 years. START FRESH

Note, that just because it is unopened and has been exposed to less air doesn’t mean it won’t oxidize!!

Mascara and eyeliner are non-negotiable according to dermatologist and ophthalmologists. Bacterial, viral and yeast are serious issues when makeup starts to turn. Particularly relating to the eye, styes, conjunctivitis, pink eye, and in rare cases, vision-threatening conditions are a problem! We always tell purists to stow away all old eyeliner, mascara, shadow, and powder. And clean all brushes when trying to cure an eye or skin infection.  Start fresh!  They cure their eye infection and NEVER end up going back! 

*CLEAN those makeup brushes once per week with our activated charcoal detox bar to ensure toxins are extracted and do this weekly. Lay flat to dry!

*Store your products in a cool, dry place or the refrigerator (stay tuned, our mini skincare fridges are coming SOON!)

* Bottom line: Look for expiry dates, the period after opening dates, and if something smells/looks off, toss it out!  Or re-purpose non-expired products to other areas of the body (chest, legs, arms, and problem areas).  Say, BUH-BYE!

Have a skincare or makeup question? Reach out anytime! 713.357.7773 or  Send us your new and improved shelfie, old products you loved that you want to replace with a cleaner version.  We are here to help you Switch2Pure! 


Although Brushes last 2-3 Years... this is with cleaning and care involved during those years. We recommend cleaning your brushes every 2-3 months with warm water and our Charcoal Detox Bar to cleanse the brushes and rid of all bacteria. Rub brush in the palm of your hand to get each bristle and create suds. Rinse with warm water. Let air dry.

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