Keeping up with the Construction!

Keeping up with the Construction!

Posted by Estela Cockrell on Dec 16th 2019

We're moving!!! 3601 W. Alabama 

We couldn't be more excited to finally have a settled, permanent spot in the heart of Houston! 

Switch2Pure’s popup at River Oaks District has come to an end (insert sad face) just in time to move to their new digs end of January 2020. Estela Cockrell has done it again with an even more exciting and experiential space designed by acclaimed architect, Jesse Hager of Content Architecture. Their exciting new wellness destination will be service based with unique treatments like: ozone and infrared saunas, CBD and Gua Sha Facials, organic spray tans, The Notox Facials Treatments popular with stars and celebrities, organic spray tan, self service glow bar for events like Girls Night In, Birthday Parties, Bridesmaid bashes,  custom oil mixology station....of course our retail offerings and SO MUCH MORE. You won’t want to miss this experience of wellnessclean beauty, and organic skincare in the heart of Houston (near Tiny Boxwood on W. Alabama).


Can't wait for you guys to come and experience it all!! And see the HELLO GLOW neon in its new location.  

Stay tuned for BIG THINGS are happening in 2020! 


We are so excited to be YOUR wellness destination HOUSTON, TX! Our offerings will include, top tier facial treatments with world class technology (celebrity and international treatments), ozone and infrared sauna to detox those toxins away, CBD everything, wellness and nutritional offerings, customizable oil bar, and SO. MUCH. MORE. Stay tuned for the full menu coming soon! Be sure to follow our updates on Instagram @switch.2pure . XO

Recent Press



Switch2Pure Goes from Pop-Up to Permanent, Opening a Signature Clean Beauty & Wellness Retreat in Houston, Texas

Houston, TX (December 16, 2019) – Switch2Pure, a beauty and wellness brand founded by Estela Cockrell and known for its clean philosophy, signature product line, curated online shop, and experiential wellness pop-ups, is settling into its first permanent destination at 3601 W. Alabama Street, in the heart of Houston’s River Oaks district. With an anticipated soft opening date on January 20, 2020, Switch2Pure will formally celebrate with a grand opening for the public on February 12, 2020 (and press day on February 11th)

“Switch2Pure is thrilled to offer our very own retreat to expand our service-based offerings to clients. You will find skin care and self-care products that are deeply rooted in pure, performance-based beauty and wellness alongside our nutritional counseling and wellness products,” said Cockrell. “While we will continue to share the Switch2Pure experience with pop-ups across the U.S., we are excited to engage with our Houston community on a more established and consistent level.”

Upon entering the 2,000+ square foot space, clients will step into a fresh and fun blush-hued haven designed by acclaimed architect Jesse Hager of Content Architecture. Reflecting Switch2Pure’s core ethos, details include eco-friendly and pure everything. You will find accents of golden glow throughout the space.

Located in the front, the impressive retail area has been thoughtfully designed with accordion-style dimensional walls to showcase Switch2Pure’s signature skin care and body care products, which are formulated with natural, active ingredients including CBD, bakuchiol, hyaluronic acid, probiotics, sea kelp, turmeric, and activated charcoal. All products meet the brand’s “Pure Promise” toxin-weeding database, are free of animal products and toxic synthetics, and are eco-consciously packaged.

Customers can also shop a curated selection of makeup, jewelry, and accessories from like-minded brands such as Fit Glow, Lily Lolo, and Lashfood, blend your own custom facial oil at the custom mixology station, or gather for self-service facials or parties at the glow bar. In the four-room treatment area, unique services include CBD and Gua Sha facials, European-developed notox facial treatments, ozone and infrared saunas, organic spray tanning, and more. Switch2Pure’s team of estheticians and beauty and wellness gurus are all expertly trained in clean, mindful beauty practices and treatments are custom-designed for clients. Clients won’t want to miss the ability to have private consults with our Wellness Director and functional nutritionist to help them optimize their immune with powerful nutraceuticals and customized food plans.

Switch2Pure is scheduling appointments starting January 10th. Call or text 713.357.7773 or visit for bookings and more information.

About Switch2Pure

A former attorney based in Houston, Texas, Estela Cockrell’s personal health journey began over 25 years ago while struggling with food allergies, Celiac, and Lyme disease. Reinventing her lifestyle to eliminate toxins and embrace clean, eco-conscious, and organic practices - including daily beauty, skincare and cleaning products - Estela became highly educated through research with experts in the areas of health, wellness, and functional medicine. Dedicated to helping other women make the “switch to pure,” in 2017 she launched her one-stop online shop for verified goods. After a successful POP in both Westfield Century City and River Oaks District, Switch2Pure expanded its offerings to include its own branded product line and pop-up shops across the U.S., leading up to the 2020 opening of its permanent brick-and-mortar destination.


Even our wood treatments are on brand! Pink is def our thing! 

A few sneak peaks of our beauty and wellness destination coming together.....

Look at that chandelier, it's giving us all the heart eyes! Do you also spot the geometric wall paper in the back?!

Can't wait to see our products on these shelves!

OMG how amazing is our space coming together?!! WE ARE OFFICIALLY OPEN PURISTS!!!

3601 W Alabama St

Click HERE to book your wellness services now! We offer Facials, Infrared Sauna, Ozone Therapy, Waxing, Spray Tans, etc!