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Hello 2022, Goodbye 2021

Hello 2022, Goodbye 2021

Posted by Estela Cockrell

2021 Highlights:

Switch2Pure Collection

  • 1 full time Latina founder giving it her ALL every. single. Day #girlboss – Meet our Founder
  • 20,000+ Switch2Pure formulated items sold
  • 150,000+ Switch2Pure.com site visits made
  • 100,000+ email campaigns perused and gained knowledge by our purists
  • 15,000+ IG followers and over 2500 a week engaged in our content
  • 2300 Nutraceuticals sold helping purists live their “wellest” most pure life!

  • 20 States have retail locations that carry Switch2Pure products. Meet some of our Stockists (Saks Fifth Avenue, French Cuff, Thirteen Lune, Berings Harware, JCPenny, Cabana)
  • Represent over 50 brands at Switch2Pure.com Many are independent, small businesses owened by other women.
  • 100+ Blogs written to share knowledge and power with our purists.
  • 10,000 Photos snapped of purists at the Wellery and around the country at POP UPS.
  • 1000+ hours spent creating authentic, appealing and empowering content to bring to YOU. IG
  • USA grown hemp
  • 100% Leaping Bunny Certified
  • USA manufacturing in small batches. WATCH and LEARN
  • 100% Natural, non-toxic, organic, safer ingredients used in all formulations. LEARN MORE
  • Packaging is 100% eco-conscious, reusable, recyclable because we care about the Earth as much as your skin. WATCH AND LEARN
  • 0 animal products used
  • 0 cancer causing formulas
  • 0 bad-vibes
  • 0 negative energy

Wellery & Spa

  • 3 Unique Facial machines, 15 unique holistic facial products to create the best performance-based, result-driven facials. Learn more about our facial services HERE.
  • 2350 Wellery services performed – BOOK NOW (use FIRSTTIME22 discount if this is your first time, and if you are a “frequent wellery purist” check your email campaigns for the latest offerings.
  • 2 Acclaimed Estheticians with over 30 years experience who provide exceptional and unique services to help with skin texture, toning, firming and plumping.
  • 2 Experienced Estheticians who understand that feeding the skin, exfoliating, and creating custom treatments is the only way to GLOW.
  • 2 Makeup Artists who are the pros of GLAM and GLOW
  • 1 Powerful Ozone Sauna unique to Houston with 800+ sessions in 2021 – GET SWEATING
  • 15 Bday and 230 lil purists celebrated their special day at the Wellery and Spa – WATCH a recent party

Meet the Team

  • 4 full time jobs created for diverse Team Switch members (MEET THEM)
  • 4 part time jobs created for diverse Team Switch members
  • 5 unique and diverse men and women consultants to help bring our message to YOU.
  • 5 interns hired, trained, and mentored
  • 10+ health, wellness, women and children’s charities donated to
  • Collaborations with over 25 business, many female-founded (Kinder Beauty, Verishop, Gilt)
  • Collaborations with over 25 beauties who share health, wellness and skincare tips (@aprilmariesalazar @lizgraysonlandry @taylermalott @thestairlady @littlemeandfree @redrhinestone @roselynweaver

Best of 2021 Awards:

  1. BEST SERUM: BE GLOWY
  2. BEST MOISTURIZER: WELL & GLOW
  3. BEST BODY CARE: GOOD + GLOW
  4. BEST ALL AROUND PRODUCT FOR EVERYONE: BE CHILL
  5. BEST BEAUTY TOOL: GUA SHA (heartmushroomrose quartzwhite jade in that order)
  6. BEST TRAVEL ACCESSORY: DISCOVERY KIT
  7. BEST TRIAL SIZE: TRAVEL TRIO
  8. BEST SHEET MASK: ACE THAT FACE
  9. BEST MAKEUP REMOVER: MOLLY WITH LOVE
  10. BEST TINTED SPF: SUNTEGRITY
  11. BEST SPF: ZINC IT OVER
  12. BEST MAKEUP BRAND: AU NATURALE

  1. BEST LIPSTICK: SAINT
  2. BEST MASCARA: LASHFOOD
  3. BEST SHAMPOO INNERSENCE PURE HARMONY
  4. BEST FACIAL: NOTOXPURE HYDRO
  5. BEST TEEN FACIAL: SWITCH2CLEAR
  6. BEST TEEN PRODUCT: BE GLOWY
  7. BEST BODY TREATMENT: SPRAY TAN
  8. BEST BODY DETOXIFYING TREATMENT: OZONE
  9. BEST FOR ACNE: AVARELLE ACNE PATCHES
  10. BEST DETOXIFYING BODY CLEANSE: DROP IT
  11. BEST KIT: TRAVEL DISCOVERY KIT
  12. BEST PAIN RELIEF: BE CHILL

Skincare for Face Other Faves:

  1. BRIGHT & SHINE
  2. CRUSH ON
  3. INTELLIGENT ELIXER CITRUS FACIAL SCRUB
  4. GLOW BAR AND DETOX BAR
  5. KONJAC SPONGES
  6. UMA
  7. INTELLIGENT ELIXIR ULTRA RESTORATIVE MOISTURIZER
  8. SUNTEGRITY NATURAL MOISTURIZING FACE SUNSCREEN & PRIMER
  9. RHONDA ALLISON PEPTIDE 38
  10. ONE LOVE FOAMING CLEANSER

    Skincare for Body Faves:

  1. DETOX BAR
  2. WASH THIS
  3. BODY KONJAC
  4. WHITE JADE GUA SHA
  5. SWITCH2PURE NATURAL PREBIOTIC DEODORANT
  6. TRUKID ECZEMA CARE BUBBLE PODZ
  7. CHOCOLATE SUN TANNING CREAM
  8. MUSEE BATH BALM
  9. INNERSENSE HYDRATING CREAM CONDITIONER

Makeup Faves:

  1. HIGHLIGHTER: GLAM & GRACE POWDERAU NATURALE CREME STICK
  2. LIPSTICK: SAINT
  3. LIP GLOSS: FITGLOW
  4. SPF: SUNTEGRITYCLE
  5. MASCARA: LILY LOLO BIG LASH
  6. FOUNDATION: SAINT COSMETICS LIQUID FOUNDATION
  7. CONCEALER: FITGLOW BEAUTY CORRECT+ EYEBRIGHT
  8. EYESHADOW PALLET: LILY LOLO GOLDEN HOUR EYE PALETTE

Wellness Faves:

  1. HELLO BEAUTY AND BEAUTY POWDER (COLLAGEN)
  2. POWER SPRINKLES
  3. FEELIN ALIVE
  4. BACK TO THE BASICS
  5. INNER BALANCE
  6. DETOX IN A BOX
  7. THE GOOD GUYS
  8. OOO-OMEGAS

Treatment Faves:

  1. RADIANCE PEEL
  2. MICROCHANNEL
  3. BLEMISH CONTROL
  4. INFRARED
  5. SPRAY TAN
  6. YOU GO HIGH, I GO GLOW
  7. BROW SHAPING
  8. SELF SERVE GLOW BAR

So cheers to wishing you more of this in 2022:

1) More healthy recipes, focusing on your health, detoxes (body, hair, arm pits) and days filled with exercise and nutraceuticals.

2) More “socializing” with valuable people who you are truly engaged with and make you better,

3) More GLOW only our skincare can provide,

4) More family dinners with real conversations,

5) More selfcare Sundays filled with organic sheet masks, and crystal rolling,

6) More self awareness, acknowledgment that you are not only enough but exactly where you need to be.

7) More Bath Bombs and quiet time,

8) More braveness by simply showing up,

9) More Taking time to acknowledge what you have accomplished

10) More Be Glowy, Well Glow and Gua Sha at bedtime for skin (your best accessory) you are proud of!

XXOO Estela

Our Values

  • We believe that beauty is WELLNESS
  • We believe in our PURE Values that health & wellness extend to all aspects of our lives!
  • We want performance and pure products into every purists’ hands.
  • We believe that luxury shouldn’t come with a health-harming price.
  • We believe beauty and skincare can be better. It should be easy. It must be fun.
  • We believe you shouldn’t need a PhD to find clean products that work.
  • We believe in asking questions and finding answers.
  • We know for sure that when you feel radiant, it shows.
  • We believe that luxury shouldn’t come with a side of TOXINS
  • We live for that moment when something good for you makes you glow.
  • And we never, ever take our health for granted.
  • We believe in green juice and cardio. We also believe in cheat days.

Bye, Toxins. Hello GLOW!

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