Wondering What Formaldehyde is?
Formaldehyde is defined as a naturally occurring organic compound with the formula CH₂O. It is the simplest of the aldehydes. Formaldehyde is used in many skincare and beauty products to help the product penetrate deeper into the skin. It is so commonly used by the skincare and beauty industry, in the last few years it was removed from a very popular no tear baby shampoo. Some argue that at certain levels it is safe for exposure. But, low dose exposure over long periods of time have recently been linked to cancer (or so we can surmise). If your mouth is wide open, we get it (our jaws dropped as well)! You won't find that in our collection or Bespoke Beauty!
Formaldehyde is considered to be a toxic product and has recently been linked to cancer. Yes, you read that right! This widely used chemical has been researched by the EPA and has been linked to many illnesses including cancer. When the head of the EPA, Edward Pruitt, was asked by Ed Markley about this finding, Ed confronted Pruitt with the following -- "It’s my understanding that the EPA has finalized its conclusion that formaldehyde causes leukemia and other cancers?!" To which Pruitt replied, "You know, my understanding is similar to yours."
You can find the article referencing their conversation and more information, featured in the Huffington post here.
Why aren't the Big Brands Talking about this Information?!
If the findings are released and then verified by third party, there could be a ripple effect of lawsuits for those suffering from cancer. But, the big industry skincare brands aren't going to let that happen. We read the labels, and we ask why? Why, would you sacrifice public health?! At Switch2Pure, we are willing to talk about the toxic ingredients out there and share the knowledge that has been pushed under the rug for decades! But, we know there are only a few chemicals that are even banned in the US so it isn't that big of a surprise. This is what brings us to exactly why we created the Purist List so you don't have to vigorously sift through the tens of chemicals and all of their aliases when reviewing products. We've done all the hard work, reading, & testing for you!
What Products Can You Find it Hidden In?
(The links take you to product that are Formaldehyde&toxic-free!)
& so many more products (you get the idea!)!
What You May See on the Label?
Diazolidinyl urea, 3-diol Imidazolidinyl urea, DMDM Hydantoin, Quaternium-15, Nitorpropane-1, Formalin, Methanal, Methyl Aldehyde, Methylene Oxide, 1,3- Dimethylol, Diazolidinyl Urea, Imidazoudinyl, Sodium Hydroxymethylglycinate, Polyoxymethylene Urea. Glyoxal, 5-BROMO-5-NITRO-1,3 Dioxane, Methenamine, 2-BROMO-2-NITROPROPANE-1,3-DIOL.
What Can You Do?
Look for the above ingredients in your current "trusted" lineup! If these ingredients are in your products, throw them out & consider those items to be the fruit in your fridge that went bad...and Switch2Pure.